Storytelling is a hot topic these days. From startup founders to large company CEOs, business leaders are told they need to tell their story well. 

But what does that mean? 

What makes a business story good? 

Why is it so important all of a sudden? 

And what about all those captivating business storytellers who turned out to be grifters?  

We are some of the world’s leading strategists and storytellers. And we are on a mission to define and unlock the power of great strategic storytelling (and to get rid of the fluff and the fraud).